White bowl filled with ripe cherries and a mint green tube of Privet brow setting serum
Shop Our Brow Setting Serum
Brow Setting Serum
Close-up of a woman applying brow serum makeup with a brush

Softly sculpted.
Effortlessly lifted.
Your brow ritual,
reimagined.

Infused with powerhouse peptides, over eight break-through botanicals, and B vitamins our signature Brow Setting Serum gives the look of fuller brows while delivering a long-lasting, medium hold.

Natural, Sculpted Hold Weightless, Serum Texture
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Brow Setting Serum Box
Brow Setting Serum Tube
Rebecca Rittenhouse in a dark purple dress standing outdoors with greenery in the background, holding a brow serum box

Formulated by experts,
Rooted in Nature

Our Brow Setting Serum is packed with hair care ingredients formulated by expert Korean chemists such as EGCG, Biotin, and Gotu Kola to condition and support happy, natural, brows. Nothing toxic, nothing scented, nothing flaky. Just your best brows ever.

EGCG

Gotu Kola

Saw Palmetto

Korean Ginseng

Fo-Ti

Copper Tripeptide-1

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Brows by Privet,
Styled by You

See how our community styles their brows with our Brow Setting Serum.

Woman wearing a white top with a cutout design in a walk-in closet. Selfie photo style.
@nicoleavillamil
wears her brows straight and sleek
Person wearing a white robe in a bathroom setting
@oliviaivey
add text here
Woman with elegant makeup and black earrings against a plain background. Glamorous photography style.
@rebeccarittenhouse
wears her brows full and sculpted
Three women sitting on a picnic blanket in a park, with apples, plums, and eye brow product near the camera

Sculpt, set, support,
all in one dreamy step

Shop brow setting serum
Before and after photos. On the before, the eyebrows look dry and somewhat unkempt. On the after, they look lively, nourished, and sculpted.

Shape & set with a featherlight touch

You want defined brows without that dreaded crunch. Our plant-powered formula delivers weightless hold without stiffness or flakes. Just softly sculpted definition that lasts.

Explore our brow tutorials
Rebecca Rittenhouse holding mint green Privet eye brow tube, on background of greenery

To me, privet is more than beauty—it’s a ritual.

A moment to pause, sculpt, and celebrate the details that make you, you. It’s for those who know that true luxury whispers, that simplicity is its own kind of power, and that beauty can feel as natural as it looks.

Inspired by the quiet strength of the privet plant, it enhances what’s there, bringing a sense of refinement without trying too hard.

About Privet Beauty

Rebecca Rittenhouse
Founder